Imagine the best version of your future self. How does that look?
I offer both group and one-on-one engagements to help you find the answer within, overcoming obstacles and achieving your primary aspirations
Let's work together to transform your business and your life.
Are you a small business owner overwhelmed by entrepreneurial demands? Is your business pulling you in every direction, leaving you no time to make it work for you? Do you feel isolated, wishing for a trusted partner to help achieve your key goals?
Imagine the best version of your future self. How does that look? At WP Coaching Services, we form a Designed Alliance with you, creating a space to explore the most important areas of your life in a safe, non-judgmental, and accountable relationship. Your personal and professional goals and objectives are our entire focus during our time together. We offer both group and one-on-one engagements to help you find the answers within, overcoming obstacles and achieving your primary aspirations.

Meet Winston Pain
Winston Pain, founder of WP Coaching Services and a graduate of the Conscious Coaching Academy, received the prestigious European Quality Award from the European Mentoring and Coaching Council (EMCC) in 2023. With 37 years of entrepreneurial experience, Winston co-owned and managed insurance brokerages and commercial real estate until 2013. He has held leadership roles in various non-profits, including planning a $4 million tennis facility. Winston also represented Team Canada at the World Master Racketlon Championships, winning a Bronze medal, and was recognized as a Top 20 Over 40 Salmon Arm Businessperson in 2023. My StoryHello, world!
Try hitting the tab key and notice how the focus stays within the dialog itself.
To close dialog hit the esc button, click on the overlay or just click the close button.
Element used to launch the modal would receive focus back after closing.
Unlock Your Potential
Discover Our Journey, Choose Your Ideal Coach, and Transform Your Life
Company Story
I failed three times in eight years in the insurance business. At 30, my mentor introduced me to creating a future self, empowering me to take control of my destiny. By 50, I had surpassed my goals but realized a coach could have helped me succeed faster. Learn More
Why choose me as your coach?
At 30, my mentor helped me envision my future self. My partner and I managed and sold two insurance brokerages, building a life in the Shuswap. Now, as founder of WP Coaching Services, I help others realize their potential and live purposeful lives.Learn More
How it happens?
WP Coaching Services helps business owners unlock their potential by bringing the unconscious to light. Through a collaborative Designed Alliance, we foster awareness and enhance thinking. This process is safe, non-judgmental, and accessible in person or remotely. Learn MoreLet's work together to transform your business and your life.
Are you a small business owner overwhelmed by entrepreneurial demands? Is your business pulling you in every direction, leaving you no time to make it work for you? Do you feel isolated, wishing for a trusted partner to help achieve your key goals?
Imagine the best version of your future self. How does that look? At WP Coaching Services, we form a Designed Alliance with you, creating a space to explore the most important areas of your life in a safe, non-judgmental, and accountable relationship. Your personal and professional goals and objectives are our entire focus during our time together. We offer both group and one-on-one engagements to help you find the answers within, overcoming obstacles and achieving your primary aspirations.

Meet Winston Pain
Winston Pain, founder of WP Coaching Services and a graduate of the Conscious Coaching Academy, received the prestigious European Quality Award from the European Mentoring and Coaching Council (EMCC) in 2023. With 37 years of entrepreneurial experience, Winston co-owned and managed insurance brokerages and commercial real estate until 2013.
He has held leadership roles in various non-profits, including planning a $4 million tennis facility. Winston also represented Team Canada at the World Master Racketlon Championships, winning a Bronze medal, and was recognized as a Top 20 Over 40 Salmon Arm Businessperson in 2023.
Unlock Your Potential
Discover Our Journey, Choose Your Ideal Coach, and Transform Your Life
Company Story
I failed three times in eight years in the insurance business. At 30, my mentor introduced me to creating a future self, empowering me to take control of my destiny. By 50, I had surpassed my goals but realized a coach could have helped me succeed faster. Learn More
Why choose me as your coach?
At 30, my mentor helped me envision my future self. My partner and I managed and sold two insurance brokerages, building a life in the Shuswap. Now, as founder of WP Coaching Services, I help others realize their potential and live purposeful lives.Learn More
How it happens?
WP Coaching Services helps business owners unlock their potential by bringing the unconscious to light. Through a collaborative Designed Alliance, we foster awareness and enhance thinking. This process is safe, non-judgmental, and accessible in person or remotely. Learn More"Ever tried. Ever failed. No matter. Try again. Fail again. Fail better."
- Samuel Beckett
100% Money back Guarantee
How confident am I in the process? Let's read the fine print: 100% money-back guarantee anytime. Every penny returned, guaranteed, anytime. There's only one condition: I reserve the right to ask only one question - in person - if this occurs. "What does that reveal to you about yourself?"

Coaching Methodology
WP Coaching Services helps business owners uncover their potential through the Designed Alliance, a collaborative process that fosters successful relationships, heightened awareness, and enhanced thinking in a safe, non-judgmental environment. This adaptable framework can be tailored to fit any situation, with sessions available in person or remotely.
One-to-One Coaching
Clients bring topics for discussion, take notes, and are held accountable to themselves with follow-ups on action items at each session. The Designed Alliance framework grants client’s power and permission to guide the process. Opt for 12 sessions annually on a retainer model, scheduling as needed.
Group Coaching
Join a group of up to 5 individuals. Each participant undergoes a 30-minute assessment call to ensure compatibility. An intake session outlines expectations, and confidentiality is ensured through signed agreements. Success relies on authentic contributions, fostering a culture of gaining by giving.
One-to-One
Coaching
- Clients bring a topic for discussion and take their own notes on actions and key takeaways.
- Clients are held accountable to themselves, with WP following up on action items at the start of each session to explore challenges and successes, without criticism.
- The Coaching process operates under a Designed Alliance, with the client granting power and permission.
- Opt for the retainer model with 12 sessions annually, allowing clients to schedule sessions as needed.
Group
Coaching
- Join a small group of up to 5 individuals.
- Each participant undergoes a 30-minute assessment call to ensure compatibility within the coaching process.
- An intake session outlines the process and expectations for both the Coach and Participants.
- Each group member commits to confidentiality by signing an agreement.
- Success hinges on authentic contributions from each participant, fostering a culture of gaining by giving.
Why Choose Me
Winston’s journey from entrepreneurial struggles to significant success has equipped him with the insight and experience to guide others. Having crafted his future self, he now dedicates his expertise to helping business owners unlock their true potential through WP Coaching Services. Money-Back Guarantee 100% money-back guarantee anytime, with only one condition: a single in-person question if you request a refund – “What does that reveal to you about yourself?” Let's Connect
Testimonials
For a good part of my working life, I have been the President of a medium-sized business with several hundred employees in several locations. I am also a major shareholder in this family-owned business. As the leader of a family business with other outside shareholders, I have had to deal with major affairs of the business which I was not able to discuss with staff, friends, or the other owners, leaving me somewhat isolated.
For the past several years I have had the good fortune to have Winston as my coach and confidant. He has helped me in seeking to understand my situation by asking effective open-ended questions. This has been critical to creating options and action plans that I become accountable for that have helped me move forward successfully on many personal and business initiatives.
I believe his own extensive business background enables him to understand my situation and he can then effectively ask questions that help me to solve my goals and objectives.
Winston continues to work with me as the business grows and flourishes as a key community supporter and employer.
I am very appreciative of the role Winston has played, and highly recommend him to other business owners as a coach in the ways he has supported me.
David Askew
CEO, Askew Foods
I have been involved with Winston Pain in a business relationship as a coaching client.
Winston has previously been a business owner for 26 years, and coupled with that experience and knowledge, comes to coaching with a world-class qualification from the Conscious Coaching Academy in the United Kingdom.
It is not just Winston’s qualifications and background that make him a highly effective and transformational coach, it is the level of his ability to listen intently to me as the client and to pose quality, curiosity-based questions that make me think in my unconscious mind and get to the bottom of the belief system that has been limiting my growth.
This process that Winston has taken me through has allowed me to build a Vision of my business far beyond where I was thinking. He has enabled me to believe in my full potential and see that it is possible to go beyond what I thought previously.
Winston has the passion and skill to support others to build successful businesses, navigate challenging situations, and be the best version of themselves.
I thoroughly recommend Winston for his coaching ability and am grateful for my association with him.
Kate Brown
Founder, EduKateNZ
I have been lucky to spend time with Winston on both a personal and professional level in the years that I have known him. He has a passion for coaching which is apparent in his genuine interest in the development and success of others. With his years of owning and operating a successful local business, combined with endless hours of community volunteer work, he has developed a toolbox of skills that is second to none. Winston is an excellent listener and problem solver who has a compassion for others that makes him a joy to be around. He will lead you down rabbit holes of thoughts and out the other side with a clearer view of the direction you want to go! Without hesitation, I would put my trust in Winston.
Jeremy Osborne
Real Estate Advisor, Royal LePage Access Real Estate
Winston is a master in seeking clarity and a path forward. He coached us through one of the most challenging and complex community endeavors I’ve ever been involved in, and in the process, I found myself on a 20-year career journey more rewarding than I’d ever imagined alone. All prefaced by asking essential questions that focused us on what we could actually influence. Pragmatic, entrepreneurial, and as genuine as they come.
Phil McIntyre-Paul
Co-founder, Former Executive Director, and Senior Consultant of The Shuswap Trail Alliance
We are all busy in life, and there are excuses for everything, but a very valuable piece that is absent in small businesses is having a trusting relationship with someone that can ask the “unasked” questions and hold you accountable for following your plan. I found the most optimal way to become your Future self is by finding who you are today and what steps are required along the way to become that person. The old saying if you “fail to plan, you should plan to fail” is so true and easily overcome with coaching. Finding your future self starts with making a plan, staying accountable to the plan, adapting the plan and questioning the plan. Having a coach on your team to confirm it aligns with one’s goals, values and objectives is invaluable and non-existent for most business owners. It is simply an eye opening and life changing moment once you immerse yourself in the process. I highly recommend this opportunity and relationship to those who want to do better and feel self satisfaction that you didn’t know existed.
Trent Sismey
MPAcc, CPA, CA
Principal
Trent Sismey Inc.
Winston possesses a remarkable talent for uncovering insights through conversation. His coaching style empowers business owners to gain self-awareness about their thought processes and decision-making. He excels at facilitating focused discussions that lead to actionable steps, maximizing the value of our coaching sessions. Winston’s blend of brainstorming and targeted guidance has demonstrably accelerated my growth, and I continue to experience positive changes both during and after our interactions.
Dustin Serviss
CFP CLU CIM CHS
Serviss Wealth
I had the privilege of being coached by Winston Pain during this past year.
Winston is a truly exceptional coach. He creates a safe, creative space that helps his clients grow and discover their most powerful insights. He is calm, humble, and reassuring in his role as a coach. These attributes position him as your “partner” in the most powerful relationship one may experience in a lifetime.
With an extensive background in business ownership, Winston exhibits remarkable curiosity combined with great intuition in asking just the right question to help you find the answer you never knew you had.
He is highly intelligent, and process driven which greatly enhances the growth within the coaching process.
Perhaps the most impactful work he facilitates is a deep dive into the client’s values. Clarifying one’s “true north” of core values is transformational both in understanding past decisions and being able to assess future decisions knowing full well what drives you.
Winston is an outstanding coach whom I would recommend to anyone interested in achieving their most important aspirations (both professional and personal). The process that he takes you through is second to none that I have encountered in the coaching profession.
Darrell Bilbrey
Hoover, Alabama
